Product social media campaign
Outdoor Furniture
Let the product lead. Make the offer easy to scan.
01 / Context
The starting point.
This campaign presents outdoor furniture sets in different colours and arrangements. The design has to make the product, offer and supporting information easy to read within a compact social format.
02 / Approach
The visual approach.
A pale green canvas gives the furniture room to stand out. Repeating circular offer panels, orange accents and a consistent headline connect the variations. The product arrangement changes while the information structure remains familiar, allowing the campaign to work as a series.
03 / Project collection
The work, together.
Campaign & project artwork
04 / Motion & interaction
The idea, in motion.
05 / Design outcome
What the work brings together.
Seven coordinated product posts and a motion piece, demonstrating consistency across a retail range.
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