Packaging presentation
ICU Pharma
A considered setting for a care range.
01 / Context
The starting point.
These packaging presentations explore how a personal-care range can be shown as individual products and as a coordinated set.
02 / Approach
The visual approach.
Dark green, cream and gold create a restrained setting. The product names and supporting information follow a clear vertical hierarchy. A boxed arrangement brings the products and a printed insert together, showing how the same visual direction can extend into a gifting format.
03 / Project collection
The work, together.
Campaign & project artwork
04 / Design outcome
What the work brings together.
Two packaging mockups presenting the range and a gift-set direction.
Packaging visualisationProduct presentationGift-set mockup
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