Wolf Agency
Graphic design
Social media creative, campaign themes, visual identities and digital assets across client projects.
About Sarah
Ideas for the feed.
Care in every detail.
I’m Sarah Ashraf, a graphic designer based in Egypt. I focus on social media posts and campaigns, combining clear messages with expressive visual ideas.
My practice
One campaign.
Many ways to connect.
I design social media posts, carousels, promotional layouts and campaign imagery. Photo compositing, Arabic typography and motion help me give each message its own visual hook while keeping the brand recognisable across a series.
My work spans food, fashion, home services, household products and specialist categories. I also work on visual identities, packaging, print and presentations, so the social content can sit within a wider brand world.
I have an additional understanding of UI/UX: visual hierarchy, screen structure and how people move through information. My experimental Bank Ease project shows that perspective through mobile interface designs.
Drawing and calligraphy are also part of my practice. I work with Adobe Photoshop, Illustrator and InDesign, with video editing in Premiere Pro.
Social media postsCampaign conceptsCarouselsPhoto compositingArabic typographyMotionBrand identityPackaging & printUI/UX understanding
Freelance practice
Social media, branding & print
Design work for clients across medical, engineering and educational sectors.
Charmrly, USA
Drawing & calligraphy
Custom typography sketches translated into vector artwork for jewellery production.
Abo El-Lail Group
Technical & promotional design
Industrial catalogues, operational manuals, social content and exhibition visuals.
New Cairo Academy
Bachelor of Graphic Design / 2023
Graduation project grade: Excellent. Fakelock explores the relationship between real life, online attention and trends.
Let’s talk