Clear space
Use the height of the letters in AGENCY as the unit. Keep at least one unit free on every side of the complete signature.
Identity & campaign expression
WOLF Agency
A visual identity that turns the agency’s promise into a character.
Identity / Usage guide
The signature, first.
The wolf symbol, WOLF wordmark, agency descriptor and “We hunt, you grow” line form one complete signature.
Keep a clear zone of 1× around the signatureScale & proportion
Use the full lockup at 280 px wide or larger on screen. Scale every part together so the agency line stays readable.
Placement
Keep the white wordmark and orange symbol on the blue brand field. On busy imagery, place the signature inside a calm blue area with generous space.
Blue / Primary field#017AFF
Orange / Focal accent#FE6B1B
White / Wordmark & type#FFFFFF
Navy / Supporting contrast#0B2454
Campaign hierarchy
One bold headline. Orange highlights the key phrase. White carries supporting copy. Keep Arabic lines easy to read and give the visual concept one clear focal point.
Keep the signature intact
Preserve the symbol, wordmark, descriptor and tagline as supplied. Avoid stretching, rotating, adding effects or placing competing content inside the clear zone.
01 / Context
Give a broad service offer one recognisable voice.
A marketing agency communicates many services, but needs a single character behind them. The design challenge was to connect service explanations, promotional messages and seasonal content without making the visual identity feel fragmented.
The campaign takes its cue from the agency line, ‘We hunt, you grow’. The wolf becomes a recurring figure, while blue and orange create a consistent contrast across the different messages.
02 / Approach
Make the promise part of the picture.
A maze represents uncertainty, a capsule introduces marketing support, and a growth chart makes the agency’s promise tangible. A photographer character carries the same wolf personality into seasonal content. The blue-and-orange signature connects these different subjects.
One character. A visual role for every message.
A recurring brand personality
The wolf acts as a visual thread across campaign scenes. Its role changes with the message while its connection to the agency stays clear.
Contrast that supports hierarchy
Blue provides the setting; orange picks out key words and focal elements. That contrast connects English and Arabic campaign expressions.
Keep the identity stable
The wordmark, agency line and blue-and-orange contrast give each concept a shared anchor. A consistent signature lets the surrounding image change with the message.
03 / Project collection
A flexible personality, across subjects.
Marketing support, growth and seasonal content each have their own scene, while the palette and recurring personality connect them. The identity appears consistently across square posts and a wider cover application.
Campaign & project artwork
04 / Design outcome
What the work brings together.
A connected identity and campaign family spanning character-led concepts, growth messages, seasonal creative and a social cover application.
Visual identityCharacter-led campaignsPhoto compositing
A brand character earns its place when it can carry different messages while keeping a consistent tone.
Next project