Clear space
Use the height of the capital C in Care as one unit. Keep at least two units of clear space on every side.
Social media campaign
Sesan Care
A bright, recognisable world for everyday care.
Identity / Usage guide
Logo guidelines
The flowing blue wordmark and pink Care line form one complete signature.
Scale together
Keep the symbol, wordmark and supporting line in their original proportions. On screen, use the full signature at 240 px wide or larger.
Background & integrity
Place the original signature on a clean white or very pale background. Keep it clear of headlines and product imagery. Do not stretch, rotate, recolour or add effects.
Signature blue#0069AE
Signature pink#E6007E
White#FFFFFF
01 / Context
The starting point.
The campaign brings several cleaning products into one family of social content. Different packs need to stay legible while the surrounding imagery communicates freshness, scent and everyday use.
02 / Approach
The visual approach.
Blue, pink, flowers and clean fabric connect the range. Product groups change to suit each message: choosing a variant, comparing laundry or showing the products in a family setting. Bold Arabic headlines carry the message above the packs, while the repeating colour treatment keeps the feed recognisable.
03 / Project collection
The work, together.
Campaign & project artwork
04 / Design outcome
What the work brings together.
A complete set of supplied campaign posts, a cover and a brand-mark presentation, with clear product grouping across changing messages.
Social media postsProduct compositingArabic layoutsRange communicationCover design
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