Identity & campaign system

High Level Group

Connecting aspirational interiors with clear service messages.

Sector: Interior finishing & home services
My role: Design & creative execution
Scope: Visual identity, Campaign layouts, Photo compositing, Educational carousel, Social presentation

Identity / Usage guide

Logo guidelines

The architectural monogram, brand name and tagline form the complete signature.

Clear space

Use the width of one vertical stroke in the monogram as one unit. Keep at least two units of clear space on every side.

Scale together

Keep the symbol, wordmark and supporting line in their original proportions. On screen, use the full signature at 240 px wide or larger.

Background & integrity

Place the original signature on the supplied cream or white background. Keep it clear of headlines and product imagery. Do not stretch, rotate, recolour or add effects.

Burgundy#72383E

Cream#EEEAE5

Muted rose#8E5A60

Taupe#B4A8A0

01 / Context

Balance aspiration with information.

Interior finishing is both an emotional decision and a practical service. The design challenge was to communicate an inviting vision of home while giving offers, timelines and financing messages a clear hierarchy.

I connected the campaign through architectural forms, warm neutral tones and a burgundy signature. The images move between realistic interiors and conceptual scenes, but each composition centres on a single message.

02 / Approach

A doorway to the next chapter.

The keyhole visual turns the idea of a new home into a clear metaphor. Other compositions use a paint roller, an architectural cutaway or an oversized timeline to connect an aspirational scene with a practical service promise.

Give the dream a focal point. Give the offer a clear hierarchy.

Decision 01

An architectural signature

The monogram, framed compositions and geometric accents reflect the category while keeping the identity compact.

Decision 02

Warmth with a distinct accent

Burgundy creates recognition against cream and muted interior tones. It gives both promotional and educational content a shared visual thread.

Decision 03

Separate the emotional and practical reads

A strong image introduces the idea; scale and contrast organise the offer. The educational carousel uses a quieter layout for advice that needs more attention.

A paint roller and cutaway home connect finishing work to the service offer.

A large numeral anchors the timing message.

A split environment presents the idea of a new living space.

The cover application carries the identity into a wider format.

03 / Project collection

From an offer to useful guidance.

The space-planning carousel keeps the same colours but reduces the visual complexity. A consistent diagonal header and one interior example per slide create a predictable reading rhythm. It broadens the campaign from promotional messages to practical design content.